The most exclusive sofas and complements made in the world capital of design. BertO is a second generation company, led by CEO Filippo Berto, active in the creation of bespoke furnishing projects, made by the best master craftsmen. Strong process innovation, propensity for the intensive and pioneering use of information technologies, deep connection with the territory and the Brianza tradition of excellence: these are the characteristics at the base of the brand's "Dream Design" proposal. "Made in Meda" is the conceptual reference of the brand, which offers all over the world - through exclusive showrooms and E-Commerce - unique and unrepeatable products born thanks to the "Design Capital" heritage of the city of Meda, Brianza, in the north from Milan. On a production level, the company stands out for its marked vocation for craftsmanship, while on the distribution level - a rather unique case - it manages and coordinates the entire supply chain, up to and including direct delivery to the customer's home. Case study Google, the brand - also known for its innovative crowdcrafting and shared creation activities - is often the subject of university studies and the protagonist of conferences regarding the innovative all-round approach.