Continental biscuits limited (CBL) was founded in 1984 and it is now a joint venture with Mondelez International. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU. We have an array of products which are pre-eminent in the branded biscuit business both in Pakistan and abroad. Our unrivalled portfolio of brands has been meeting consumer needs for well over two decades and includes such favourites as Oreo, TUC, Prince, Candi and Tiger. We produce some of the best-known crackers, cream variants, plain and ingredient-based biscuits. Our manufacturing location based in Sukkur is a centre of excellence which provides employment to 3000 people in the region. Our marketing, sales, finance, commercial, IT and the human resources functions are located in the head office in Karachi employing a total of 200 employees. As a part of the leading FMCG our head office has close links both with the Regional Offices of Mondelez International in UAE and our manufacturing plant in Sukkur.

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