The honor of being Pakistan’s leading biscuits manufacturing company with a market share of over 48 per cent, in a country of 200 million people, comes with a set of responsibilities. As someone once said, the journey to the top is difficult, but staying at the top is much more challenging.

Our own expectations are matched by the increasing expectations of all our stakeholders, starting with our own employees, and including consumers, suppliers, business partners, government agencies, and the larger civil society.

Companies like EBM that are able to achieve sustained growth over several decades, deeply appreciate the need to be responsive to public expectations; we do this by pursuing a growth strategy which aims to create shared value for the company and those whom their business touches.

Our success is based on our entrepreneurial spirit. It is guided by our sense of market opportunities and delivered due to our experience, knowledge and organizational culture. It is driven by our vision and values.

In the contemporary view, a company’s profits are inextricably linked to the prosperity of its stakeholders and the society at large. Profitability and sustainability are more synonymous than ever now. EBM espoused this way of doing business decades ago by adopting the 3P (people, planet, profit) philosophy and remains committed to it.

In the part of the world where we operate, we are in the midst of a socio-economic transformation. Tens of millions of people will become our consumers when they join the middle classes. With the rise of urbanization, the convenience packaged food industry will continue to grow. Therein lies our opportunity as leaders.

We are different from other players in our industry and purposefully so; we provide ‘food between meals’ to the masses, in keeping with our mission.

We have a purpose-built approach and are entrusted by millions of our consumers to deliver on our brand promise. Manufacturing and marketing of biscuits is what we do, but how we do it matters - to us and to our consumers. We endeavor to bring the highest standards of quality, good governance, corporate responsibility and stakeholder engagement.
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