It is said that its origins should be sought in the sunny and arid Ligurian lands and it would have come down to us along the salt and oil roads with the caravans that, in a distant time, connected the Piedmont hills with the Ligurian beaches, bringing the products of the land and the sea. Il Favorita has found its land of choice on the sunny and sandy hills of Roero. In fact, the cellar books of the Counts of Vezza and Guarene mention the vinification of the Favorita as early as 1676. Production area: hills of medium altitude (200-300 m asl) in the municipality of Corneliano. The land of ancient marine origin is characterized by the Rocche, steep slopes of a friable type, sandy with an ocher color. Vinification: The grape harvest is done by hand between the first and second week of September. After the soft pressing of the grapes, the must separated from the skins is left to ferment at a low temperature after refrigeration and static decanting of the must.